Every logo design project progresses differently, but the graphic below is a (very simplified) indication of how this identity developed from the client's original design. There was no specific goal in mind from the client's point of view, just the that it should be a more contemporary graphic that better reflected his company and projected a more professional brand.
WCM Projects
WCM is a small construction company specialising in light industrial/commercial fit-outs and domestic builds. The project required the development of an new identity starting with a new logo design which would then be applied to other print and online assets and then to vehicle livery.