The vehicle livery design was very much targeted at the young teen 'Learner Driver', and so was meant to be quite a dynamic application of the RAA's visual brand. However whilst teaching safety and driver competency is forefront in the program's goalsĀ there was still the opportunity to be a little irreverent with the graphics and have a gentle 'dig' at new students.
RAA Driver Education - vehicle livery
The RAA's Driver Education program covers a range of issues and services. Forefront in the program is the Driver Training that they offer. With the two (soon to be three) branded vehicle liveries, the design was meant to strongly express the RAA's visual brand as well as be a marker for vehicle safety.